According to Joe Vezzani, in comparison with the previous bullish trend in the market, the overall retail interest in bitcoin and other virtual assets remains at a low level. Over the past six months, messages mentioning bitcoin have shown a surge in activity only in January and March 2024.
The interest of retail investors was driven by the approval of spot bitcoin ETFs in the United States and the update of the first cryptocurrency to a historic high. The CEO of LunarCRUSH expressed doubt that the upcoming halving in April will be able to attract retail investors.
"Bitcoin is already a difficult task for beginners, and when we introduce concepts such as halving, we risk alienating people and reducing their interest in this discourse," explained the head of LunarCRUSH.
If you exclude spam messages and bots, there is a decrease in user activity in social network accounts dedicated to cryptocurrencies, says Joe Vezzani. Now traders who receive information from various sources, not just from social networks, have an advantage in the market.
Earlier, cryptotrader and digital finance expert Josh Olszewicz stated that the efficiency of investing in bitcoin is many times higher than investing in most alternative assets from the traditional and digital markets.