Eminem has become the ambassador of the crypto exchange Crypto.com

Famous rapper Eminem has published an advertisement for a cryptocurrency exchange on the social network X Crypto.com .

You know what it’s always been. #FFTB #Ad @cryptocom pic.twitter.com/XZ3Qf7TkkR

— Marshall Mathers (@Eminem) April 26, 2024

According to The Block, the video with Eminem's voice will be shown on April 27 during the NBA playoff game between the Los Angeles Lakers and the Denver Nuggets.

According to the publication, Crypto.com He plans to advertise his services at other sporting events, including the Formula 1 Grand Prix in Miami and upcoming UFC fights.

"Fortune favors the brave," the bitcoin exchange's commercial says.

With the same slogan, in October 2021, the trading platform was advertised by Oscar winner, actor Matt Damon. He agreed to become an ambassador Crypto.com after the company donated $1 million to a charitable foundation supported by him Water.org .

In addition to Damon, actress and ex-mixed martial arts fighter Ronda Rousey, basketball star Carmelo Anthony and snowboarder Lindsey Jacobellis participated in the marketing campaign.

FTX founder Sam Bankman-Fried, who was previously sentenced to 25 years in prison, signed a settlement agreement with a group of exchange clients to help prosecute the company's famous promoters.

Several celebrities affiliated with the case, including Andrei Jiha, Graham Stefan, Jaspreet Singh, Tom Nash, Brian Young and Jeremy Lefevre, settled the claims, contributing a total of $1.4 million to a fund to finance future FTX-related lawsuits.

However, most famous influencers like Tom Brady, Stephen Curry, Shaquille O'Neal, Naomi Osaka, Shohei Otani, as well as supermodel Gisele Bundchen intend to defend their innocence in court. 

In February, actor and comedian Larry David called himself an "idiot" for advertising FTX for the 2022 Super Bowl. At that time, crypto companies showed a record number of video promotions for the industry during the main sports and television event in the United States on February 13.

Recall that in the summer of 2022, famous rappers Eminem and Snoop Dogg released a music video in collaboration with the popular NFT collection Bored Ape Yacht Club.