Meta Corporation will start adding AI characters created by the authors using AI Studio to Instagram. The tests will begin in the United States, CEO Mark Zuckerberg said.
https://youtu.be/m88OV10vRLA?si=FFB_cc-aSrdpHzhC"Early testing of AI Studio has begun in the USA, so in the coming weeks you can see AI from your favorite authors and AI based on your interests on Instagram. So far, they will appear mainly in messages and be clearly labeled as artificial intelligence," he said.
Zuckerberg noted that now his company will focus on creating a variety of APIs that reflect the interests of people. Thanks to this, in the future, every author or small business on the platform will be able to create AI for themselves in order to use it to interact with customers, the community and fans.
"We don't know yet what will be the most exciting, interesting and credible. Therefore, we want to give people the tools so that you can experiment and see what works well in the end," he said.
The new functionality will first be available to about 50 authors and a small percentage of users. The audience will gradually expand, and a full launch is expected by August.
Recall that in September 2023, Meta introduced the AI Studio platform for creating AI.
In April 2024, the corporation announced the launch of an assistant based on artificial intelligence Meta AI on its platforms.
In June, TikTok announced the appearance of generative AI avatars of content creators and actors.