Apple can charge up to $20 for advanced artificial intelligence features. This was reported by analysts, CNBC writes.
Neil Shah, a partner at Counterpoint Research, pointed out that investing in AI is expensive for Apple and it will want to shift the costs to end users.
"Software and services make the Apple One subscription model more profitable for Apple," he said.
For $19.95, a subscription provides access to various company products like Apple Music. According to Shah, the corporation can charge $10-20 for additional premium Apple Intelligence features.
"Apple is one of the few developers of plug—in devices that successfully monetizes additional services. The company has set a precedent in which users have to pay for more premium features. It is possible that she will decide to charge for the advanced Apple Intelligence service," said Ben Wood, head of research at CCS Insight.
The expert added that the American giant may launch a single package subscription with AI, but most likely it will not do so, so as not to dilute revenues from individual products.
Shah pointed out that artificial intelligence will help Apple strengthen its already loyal customer base because it studies user behavior and becomes more personalized.
"The beauty of AI is that as it is used, it learns more and more about you, and you find yourself locked into its model because you cannot transfer the neural network to Android. It is at this point that you start to use more and more, get used to it. This is where Apple's monetization takes place," Shah said.
On June 10, the Cupertino-based company announced a large-scale Apple Intelligence initiative.
Later it became known that the new functionality will not work in the EU in 2024.
Recall that at the end of July, Apple's AI tools appeared in the beta version of iOS 18.1.
How Siri will improve thanks to Apple Intelligence, read on ForkLog in News+ format:
https://forklog.com/news/ai/ii-v-iphone-kak-uluchshitsya-siri-blagodarya-apple-intelligence