Web3 gaming ecosystem Pixelverse will add Solana-based meme coin character MEW to its real-time game rooster.
The move will likely attract a new audience within the Telegram ecosystem, where the Pixelverse games operate.
MEW will be the first Solana-based meme coin to be featured on TON.
"Pixelverse isn't just about creating a game; we're building a retail-friendly brand that captures audience attention and onboards millions to our product lines,” Kori Leon, chief operating officer of PixelVerse, told CoinDesk in a Telegram message. “The MEW partnership is possible as Pixelverse aims to integrate other IPs into their Pixel Universe.”
MEW is a character and token based on cats, which was launched amid the Solana meme coin frenzy in March. The token, which is named cat in a dogs world, rose to a peak market capitalization of nearly $700 million in early April, per CoinGecko data.
Players on Pixelverse earn token rewards for winning with their in-game robots or characters, and the game is estimated to have 35 million active players. Other distinctive characters on Pixelverse include the doge character from the dogecoin (DOGE) meme coin.
Edited by Parikshit Mishra.