Basic Attention Token is an advertising token and platform designed for the digital ecosystem. It functions as a blockchain-based ad exchange that links advertisers, publishers, and users in one network. The goal is to address weaknesses in today’s approaches, especially issues like fraud, privacy breaches, and malvertising.

BAT delivers specific benefits to every type of participant. For users, it aims to offer strong privacy and security while interacting with ads, better ad targeting, and token rewards tied to attention. Publishers can pursue improved earnings, stronger reporting, and reduced fraud exposure. Advertisers can seek lower costs for gaining users’ attention and more reliable attribution.

BAT serves as the platform’s native cryptocurrency, with a total supply of 1,500,000,000.

What are Basic Attention Token’s key features and how does it work?

The Basic Attention Token ad ecosystem is structured to compensate everyone involved-users, creators, and advertisers. Users receive BAT for watching advertisements. Publishers and creators may participate by becoming a verified creator, after which they get paid for producing content. Rewards also go to users based on the attention they spend on ads, which in turn helps advertisers generate greater value from their campaigns.

Basic Attention Token is integrated with the Brave browser, allowing advertisers to make use of its expanding user base. It also enables advertisers to take advantage of Brave’s anonymous accounting and measure ad performance while avoiding privacy-related concerns.

What can BAT be used for?

BAT is a utility token required to access the ecosystem and receive rewards. 

Where can you buy BAT?

BAT can be traded on the CEXs and DEXs shown here. The most widely used venues with high liquidity include Binance, Huobi Global, AscendEX and Crypto.com. BAT pricing changes depending on the exchange selected and broader market conditions. For current and historical BAT market information, consult the price charts on this page.