Basic Attention Token is an advertising token and platform built for the digital ecosystem. It operates as an ad exchange based on blockchain by connecting advertisers, publishers, and users together. It seeks to remove the drawbacks of current systems, notably fraud, privacy violations, and malvertising.

BAT provides unique value propositions for each network participant. Users can benefit from high levels of privacy and security when viewing and engaging with advertisements, increased relevance of ads, and a share of tokens in return for attention. Publishers can benefit from higher revenues, better reporting systems, and less fraud. Advertisers can benefit from lower costs for customers’ attention and better attribution.

BAT is the platform’s native cryptocurrency. It has a total supply of 1,500,000,000.

What are Basic Attention Token’s key features and how does it work?

The Basic Attention Token ad ecosystem works to reward all participants. This includes users, creators, and advertisers. Users earn BAT when viewing ads. Publishers and creators can join the network by becoming a verified creator. They are then paid for producing content. Users are rewarded for their attention spent on advertisements. This results in advertisers earning more for their ads.

Basic Attention Token is integrated with the Brave browser, as such advertisers can capitalize on its growing user base. Additionally, advertisers can leverage Brave’s anonymous accounting and can track the effectiveness of their ads without breaching privacy issues.

What can BAT be used for?

BAT is a utility token that is needed in order to access the ecosystem and earn rewards. 

Where can you buy BAT?

BAT is available for trading on the following CEXs and DEXs listed here. The most popular platforms with the highest liquidity are Binance, Huobi Global, AscendEX and Crypto.com. The price of BAT will vary depending on the choice of exchange and overall market conditions. For up-to-date and historic data for BAT market prices, please view the price charts on this page.