Carry is a blockchain-based platform that links offline merchants with consumers.Even though online and mobile commerce have expanded quickly, most purchasing still happens offline. And while the offline commerce market is enormous at $25 trillion, it hasn’t kept pace with technology because rolling out and spreading new solutions takes considerable time and effort.There are three key challenges in offline commerce. First, merchants struggle to fully understand their customers since customer data is scattered and incomplete. Second, consumers have little say over their data, while companies can use and monetize that information. Third, traditional offline advertising is outdated, with limited transparency and weaker results.Carry Protocol is designed to tackle these issues through three goals: 1) give merchants a way to learn about their customers and communicate with them, 2) let consumers manage their own transaction data and benefit from it, and 3) create a new advertising route that is both effective and transparent.A central factor in achieving these aims is the Carry Protocol team, made up of the founders of Spoqa. Over the last 7 years, they built Dodo Point into the leading tablet-based loyalty program in Korea and Japan-bringing in 10,000 partner merchants with 15 million customers and capturing more than $2 billion in offline payment data each year. They delivered these results in a difficult offline setting, and this hands-on execution experience is expected to be a major driver of Carry Protocol’s success.