DeSo is a purpose-built layer-1 blockchain designed from the start to support decentralized social apps at massive scale, targeting up to one billion users. It is the only blockchain engineered specifically to scale decentralized social applications. DeSo focuses on one of blockchain’s largest still-untapped opportunities: Social Media. All code and data are fully open, and all content is stored directly on-chain.

Native on-Chain Features of DeSo:

On-Chain Profiles. Each user’s profile lives on-chain and is managed only through the user’s private keys, so your identity can move across every app in the DeSo ecosystem.Social NFTs. When NFTs are minted on DeSo, they are linked to the creator’s profile and can be displayed on the buyer’s profile-supporting provenance while making NFTs inherently social.Social Tokens. Any profile created on DeSo can include a social token. These social tokens generate cashflows from NFT sales, and are intended to expand to all types of creator monetization.Social Tipping aka "Diamonds". Since DeSo is a blockchain, it can make “money-native” functionality like tipping simple to add to your app. Users can tip with "diamonds" directly on content, not only via "likes."On-Chain Posts. Posts and replies are stored and indexed on-chain, which keeps your content portable throughout the DeSo ecosystem. If one app’s feeds don’t promote it well, other apps can still surface it.