DeSo is a new layer-1 blockchain built from the ground up to scale decentralized social applications to one billion users. It’s the only blockchain custom-built to scale decentralized social apps. DeSo was built from the ground up to scale one of the biggest untapped markets for blockchain: Social Media. 100% of all code and data are totally open, and all content is stored directly on-chain.

Native on-Chain Features of DeSo:

On-Chain Profiles. Every user's profile is stored on-chain and is solely controlled by the user's private keys, making your identity portable between all apps in the DeSo ecosystem.Social NFTs. NFTs minted on DeSo are associated with the artist's profile, and can be shown off on the buyer's profile, enhancing provenance while making them inherently social, and more valuable.Social Tokens. Every profile created on DeSo can have a social token attached to it. Social tokens on DeSo earn cashflows from NFT sales, and soon all forms of creator monetization.Social Tipping aka "Diamonds". Because DeSo is a blockchain, it's never been easier to integrate money-native features like tipping into your app. Tips can be integrated directly with content, e.g. allowing users to give "diamonds" to posts rather than just "likes."On-Chain Posts. Every post and reply is stored and indexed directly on-chain, meaning that your content is portable across all apps in the DeSo ecosystem. If one app's algorithms aren't showing you love, there are thousands of others that will instead.