holoride turns regular trips into hyper-immersive journeys by bringing together vehicle data, extended reality, and blockchain technology in a smart, coordinated way. The RIDE token supports holoride’s partner network, allowing its members to capture the value generated.

holoride is driving a shift that aims to reshape the mobility and media sectors and their value chains for the long term. By incorporating the passenger’s contextual physical reality into the mix, it helps enable a new mainstream category of entertainment and media. This change is built on holoride’s in-vehicle experience platform, which links live vehicle data with immersive media content, forming an ecosystem where contributors are compensated fairly.

RIDE fuels holoride’s in-experience economy by creating sustainable engagement value for passengers. It also powers holoride’s partner network so participants can benefit from the value produced. RIDE functions as the utility token for the holoride platform, serving as the core of its NFT-powered content ecosystem built on the Elrond Network. RIDE is set up to encourage using holoride by offering extra perks and stronger user engagement.