Itheum is a decentralized, cross-chain data brokerage platform designed to break open data silos built and guarded by Web2 organizations. Its goal is to turn access to this information into fresh value for the people who own it. Itheum views data as a highly transferable asset with real value for those who possess it, and aims to help users recover control over their data as the Web3 and Metaverse era unfolds.

In the Web2 world, data brokers and large corporations often extract, bundle, and resell user data through separate markets. This means your information can be used to shape what you see and receive ads for-while those companies generate significant profits. Itheum offers a different approach intended to change this behavior, allowing users to genuinely own and benefit from their own data.

Through Itheum, users can share verifiable personal data with the Web3 environment and the Metaverse, with more authority over how that information is applied. As a result, its decentralized personal data repository and data brokerage platform supports a range of blockchain-based applications. Data contributors can choose how their information is used across areas such as DeFi (decentralized finance), social platforms, insurance, health, gaming, and the Metaverse, among other spaces.

While many crypto projects are still in development, Itheum is further along thanks to a functioning product that has been tested by users. The platform is also cross-chain compatible, so it can be used across multiple blockchains and decentralized protocols.