WOM Protocol (WOM) is a blockchain-based project enabling brands to promote their products directly, without involving a third party.

WOM Protocol was mainly designed to help brands engage with their target audience and drive global participation. It supports the growth of the WOM ecosystem and enables monetization of direct content delivery.

Ethereum-based WOM tokens function as rewards that motivate users to create and promote content on the platform. Rewards are tied to links to advertisers' products, giving the audience confidence in both the content and its creators.

The project’s founders developed a mechanism that removes centralized control. As a result, each prospective consumer is both a valuable asset to the brand and someone who can benefit themselves.

The long-term aim is to set up the WOM protocol so no single entity can own or run it. Instead, it is intended to be equally shared among ecosystem members who received, use, or hold WOM tokens, with system updates requiring joint approval from all involved parties.

Brands can interact directly with the WOM protocol via DApps, without relying on a trusted intermediary. Smart contracts are used to track user engagement with each content item.